direct marketing

WordReference Random House Unabridged Dictionary of American English © 2026

direct′ mar′keting, 

1. Communications, Business marketing direct to the consumer, as by direct mail or coupon advertising.

Collins Concise English Dictionary © HarperCollins Publishers::

direct marketing noun

1. selling goods directly to consumers rather than through retailers, usually by mail order, direct-mail shot, newspaper advertising, door-to-door selling, telephone selling, the internet, or television home-shopping channels
   Also called: direct selling